When Ogilvy Public Relations Worldwide needed a way to package a changing system of print collateral on the fly, they turned to Pina Zangaro for ideas. The solution had to showcase Ogilvy’s message, while at the same time distinguishing it from a multitude of other presentation platforms. It also had to be easy to use so that Account Executives around the world could quickly adapt it to their needs. The design that we settled on was a landscape-format Presentation Book in Vista Mist. We added a laser-etching of the Ogilvy logo bleeding off the bottom edge of the cover panel. Mist was chosen so that the first page of the book would be semi-visible through the cover.